We’re trying really hard to assign the same quality level and curated feeling that HBO has,” he said. And different genres, like YA or unscripted, which HBO largely doesn’t do. He also told the magazine at the time that he tends for HBO Max to skew younger than HBO’s audiences. It has a slightly older, 40-plus audience, and we know what kinds of programming they do. At the moment, HBO is the signature of the platform, and nothing is more important than keeping it intact. He continued, “In five or 10 years, do we do more consolidation? I’m not sure. So, yes, they’re separate departments but they’ll coalesce into one unified experience,” he said. They’re ultimately going to live together, bundled next to each another in the same app. “They’re separate, but that’s the old way of thinking about it. But there will be other movies, a large number of movies that will go to HBO Max the same day that those same movies were made available to exhibitors and cinemas around the world.”įormer Warner Media chairman Robert Greenblatt also told The Hollywood Reporter in 2019 about the difference between HBO and HBO Max. The world of DC and Harry Potter and things like that big, epic scope movies I think deserve and will have an exclusive theatrical run. I think the run will be shorter than has been the case in the past. “I think we could have done a better job in terms of those communications and those conversations with the storytelling partners and directors and producers and their representatives.” He continued, “One of which is going to be the big and epic in scope movies that you’ve come to expect from us, which has an exclusive theatrical run. I do wish I could go back in time and that we were able to have, instead of day one or two days of conversations before we announced that news, I wish we would have had a week or two,” he said. Kilar also told CNBC about HBO Max’s decision to stream blockbuster movies like Dune and King Richard the same day as their theatrical releases. “We feel really good about that decision we feel very good about that strategy. But when you look at what the opportunity is - and I say this based on marketers and how much your dollars are putting on the table - to be able to be part of this very light advertising environment where the efficacy is quite high,” he said. market.” He also told CNBC that the ad-supported plan is actually more profitable than the traditional plan. “It won’t be on day one, give us probably four quarters maybe eight quarters to kind of get to our scale when it comes to ad sales and ad placements and whatnot. “I think it’s going to play a role for sure in the U.S. Is HBO Max worth it? In an interview with CNBC in 2021, Warner Media CEO Jason Kilar opened up about the decision for HBO Max to offer a cheaper, ad-supported plan unlike services like Netflix, which don’t have ads. “Being able to deliver the HBO Max quality experience, which is at the very very top shelf in terms of quality, to be able to offer that for a lower price and let consumers decide which version they would like,” he said.
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